PERSISTANCE, determination and ability to get your next story – Daily Express Sports Editor Bill Bradshaw believes that those are the attributes that make a
A reporter needs to have many attributes to be a successful one, but not necessarily writing. Bradshaw (pictured, right) knows better than most, after having a colourful career so far in the Journalism industry – which has been rewarded with six years as Sports Editor of the Daily Express.
“Being a good reporter is not about being a good writer, but being able to get the story. As long as you have the story you can knock the rest into shape later.
The 52-year-old, born in Seaham, County Durham, started out with a one-year course, accredited by the National Council for the Training of Journalists, at the Darlington College of Technology before he got his first job as junior reporter at the Halifax Evening Courier.
He worked at the Newcastle Evening Chronicle and the Newcastle Journal prior to getting his first big break. In 1983 he was appointed as senior sports reporter at the Sunday People and seven years later he became Sports Editor.
Bradshaw went onto become Sports Editor on the Sunday Mirror and associate sports editor at the Observer and was appointed at the Daily Express in March 2002. With a huge catalogue of experience under his belt, he’s well aware of the characteristics a reporter needs.
“You need to be hard-faced, thorough and persistent, you have to be curious and search for the facts and background information that the public want to know.
“There’s a famous saying, today’s newspaper is tomorrow’s fish and chip paper, you are only as good as your last story so you must keep persisting and working towards the next one. Every day is something different in Journalism.”