AFC Bournemouth have secured the most significant sponsorship deal in the club’s recent history today, with Seward Motor Group claiming the naming rights to the Dean Court Stadium in a three-year move.
The lucrative six-figure boost leaves Lee Bradbury’s Bournemouth side in their best financial position in recent memory.
The news comes at an important time for the club, as they prepare for a two-legged League One Play-Off clash against heavy favourites Huddersfield Town.
A sell-out crowd is expected for the Cherries’ home tie against the Terriers on Saturday, as they look to secure a key advantage going in to the return match at the Galpharm.
I spoke to manager Bradbury and midfielder Anton Robinson on a very significant day for the club.