Six-figure sponsor deal secures Bournemouth’s ‘best ever’ financial position

A sell out crowd watch on at the newly named Seward Stadium

A sell out crowd watch on at the newly named Seward Stadium

AFC Bournemouth have secured the most significant sponsorship deal in the club’s recent history today, with Seward Motor Group claiming the naming rights to the Dean Court Stadium in a three-year move.

The lucrative six-figure boost leaves Lee Bradbury’s Bournemouth side in their best financial position in recent memory.

The news comes at an important time for the club, as they prepare for a two-legged League One Play-Off clash against heavy favourites Huddersfield Town.

A sell-out crowd is expected for the Cherries’ home tie against the Terriers on Saturday, as they look to secure a key advantage going in to the return match at the Galpharm.

I spoke to manager Bradbury and midfielder Anton Robinson on a very significant day for the club.

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